Hi, I’m Bill,
I simplify complex systems to create experiences people love to use.
From SaaS platforms to enterprise tools, I bring 25+ years of experience as both a designer and UX leader — building systems, guiding teams, and exploring how AI can enhance the user experience.
My process and experience help build products, teams, and systems that work.
Research
Grounded in user research and design thinking — I’ve always advocated for putting users first, defining their problems, and identifying the best way to solve them.
Simplify
I’ve modernized tools for fintech, B2B, and B2C platforms — often turning a mess into simple, cohesive user experiences, all grounded in core design principles, not trends.
Lead
From IC to strategic leader, I’ve guided teams through change, growth, and ambiguity — while keeping collaboration fun and outcomes clear.
My skills allow me to jump in fast and make an immediate impact.
Team Leadership & Mentorship
Product Design & UX Strategy
User and Market Research
Cross-Functional Collaboration
Design Systems & Scalable UX
The tools I use to design, prototype, collaborate, and ship — fast.
Built an In-House Design Team from Scratch
Built and led an in-house team that replaced vendors, cut costs, and shaped strategy across 10+ B2B and B2C products with a unified design system.
Launched a 0–1 Planning Platform for Advisors and Clients
Led UX from discovery to delivery—creating a flexible, real-time platform that helped advisors and clients plan life goals together.
© 2025 Bill Varga